Email marketing software

Choose an email platform by the limits that matter.

Compare subscriber caps, sending quotas, billing rules, automation, and important restrictions using current provider sources.

Official sources linked below

Platforms compared

Each platform counts contacts or sending in a different way. Start with your list size, campaign frequency, and required automations.

Checked 2026-08-22

MailerLite

Free allowance: 250 active subscribers
Sending: 2,500 emails per 30 days
Billing model: Active-subscriber tier, with plan-specific sending limits

Very small lists that want a simple newsletter, forms, and landing-page toolset

Checked 2026-08-22

Brevo

Free allowance: Up to 100,000 stored contacts
Sending: 300 email sends per day; unused sends do not roll over
Billing model: Monthly email volume plus contact-storage tier

Large contact databases that send selectively rather than broadcasting to the full list at once

Checked 2026-08-22

GetResponse

Free allowance: Up to 500 contacts
Sending: Up to 2,500 newsletters per month
Billing model: Maximum subscriber count reached during the billing month; duplicate contacts across separate lists can count more than once

Small businesses wanting email plus landing pages and a path to broader automation features

Checked 2026-08-22

Kit

Free allowance: Up to 10,000 active, unique subscribers
Sending: Unlimited email sends
Billing model: Active confirmed subscribers

Creators and newsletters prioritizing a high free subscriber allowance and built-in monetization tools

Use the free tools first

Start with the printable cost worksheet, then use the browser-based quiz and calculators to narrow the decision before reading every pricing page.

Open the Email Marketing Cost Decision Worksheet
Browse all free email marketing tools

Decision guides

Start with the constraint most likely to cause an unexpected bill or block a campaign.

01Free plans comparedContacts, sends, automation, branding, and important limits.02MailerLite vs BrevoSubscriber-based pricing compared with send-volume pricing.03MailerLite vs GetResponseSmall-list simplicity compared with broader marketing features.04Kit vs MailerLiteCreator-focused tools compared with a general small-business platform.05Kit vs GetResponse: pricing and automationCreator-first newsletter economics compared with a broader marketing platform.06Kit pricing explainedNewsletter, Creator, and Pro plans with their likely upgrade triggers.07GetResponse pricing: plans and contact tiersFree, Starter, Marketer, Creator, contact billing, and duplicate-list costs.08How pricing models workSubscriber counting, send quotas, duplicates, and upgrade triggers.09Kit vs GetResponse for creatorsNewsletter-first workflows compared with courses, webinars, and broader automation.10Kit free-plan limitsSubscriber allowance, one-automation limit, recommendation requirement, and upgrade triggers.11GetResponse duplicate contactsBilling positions, newsletter deduplication, automation behavior, and cleanup.12Kit cost calculatorFree-plan fit and documented Creator pricing checkpoints.13GetResponse contact calculatorDuplicate-list inflation and contact-tier pressure.14Kit vs GetResponse quizAnswer five workflow questions and identify the stronger first check.15Pricing and limits change watchFollow scheduled plan changes, billing rules, and decision-relevant policy updates.