Email marketing software
Review four platforms with different free plans, billing models, and automation limits.
View all email marketing guidesIndependent software comparisons
Choose software with fewer surprises.
Compare pricing, limits, and practical tradeoffs before you commit to a tool.
4platforms compared
20official URLs monitored
Source-ledofficial evidence linked
Free-plan constraint map
See what makes you upgrade first.
Free plans can look generous for completely different reasons. Compare the limit that matters before list size, sending cadence, or automation complexity forces a paid plan.
| Platform | Audience | Sending | Automation | Likely first friction |
|---|---|---|---|---|
| MailerLite | 250 subscribers | 2,500 / 30 days | 3 visual automations | List size |
| Brevo | 100k stored contacts | 300 / day | 2k automation contacts | Daily send cap |
| GetResponse | 500 contacts | 2,500 / month | Premium access: 14 days | Free-plan ceiling |
| Kit | 10k subscribers | Unlimited | 1 automation + 1 sequence | Automation depth |
Limits are decision constraints, not quality scores. Provider terms can change.
Open the full free-plan comparisonStart with the decision you need to make
Our current guides focus on email marketing tools, where subscriber counting, send limits, and automation rules can change the real cost.
What the free tiers actually allow
Compare contacts, monthly sends, automation, branding, and the first likely upgrade trigger.
Compare free plansHow email marketing pricing works
Understand subscriber tiers, send-volume pricing, duplicate contacts, and billing thresholds. For a current provider example, see the GetResponse pricing guide.
Understand pricing modelsKit vs GetResponse
Compare a creator-first newsletter platform with a broader automation and ecommerce toolkit.
Compare Kit and GetResponseCalculators and workflow quiz
Estimate subscriber and contact costs, then use a five-question workflow check before comparing plans.
Open the email marketing toolsCompare current limits and material changes
Use the current provider snapshot, dated change history, official sources, and machine-readable exports as one reference.
Open the pricing & limits trackerHow we compare tools
We focus on details that can change cost, suitability, or day-to-day work.
Check official sources
Pricing pages, product documentation, terms, and published limits come first.
Compare the same questions
We line up contacts, sends, billing rules, automation, and important restrictions.
Explain the tradeoff
A useful guide says who benefits, who may struggle, and what to verify before buying.
Recheck material changes
Pricing and product rules are reviewed when providers update them.