Email marketing pricing and limits tracker
A source-led current-state snapshot plus a dated record of material pricing, free-plan, billing, and policy changes across MailerLite, Brevo, GetResponse, and Kit.
Use the tracker as a reference
The current snapshot is available as JSON and CSV, while the change feed stays available as RSS and JSON. All exports are generated from the same canonical provider data used by the comparison pages.
Current platform snapshot
Use these rows to compare the limits and billing mechanics that most often change the real cost. Each provider row has a stable anchor for citation and sharing.
| Platform | Free audience | Free sending | Automation | Paid entry | Billing basis |
|---|---|---|---|---|---|
| MailerLite | 250 active subscribers | 2,500 emails per 30 days | Up to 3 visual automations on the current free plan | Comfort starts at $12 per month and Power starts at $25 per month on the public pricing page; actual pricing scales by subscriber tier and billing interval. Comfort includes substantially more premium features than the former Growing Business plan, while Power adds unlimited monthly sending and feature use subject to fair use. | Active-subscriber tier, with plan-specific sending limits |
| Brevo | Up to 100,000 stored contacts | 300 email sends per day; unused sends do not roll over | Up to 2,000 unique contacts can enter active automations | Starter begins at $9 per month for 5,000 monthly emails and up to 500 stored contacts, with no daily sending limit. | Monthly email volume plus contact-storage tier |
| GetResponse | Up to 500 contacts | Up to 2,500 newsletters per month | Premium automation access is included during the first 14 days, then free-plan restrictions apply | Starter is $19 per month or $15.58 per month when billed annually for the entry tier shown on the current pricing page. | Maximum subscriber count reached during the billing month; duplicate contacts across separate lists can count more than once |
| Kit | Up to 10,000 active, unique subscribers | Unlimited email sends | 1 basic visual automation and 1 email sequence | For up to 1,000 subscribers, Creator is $39 monthly or $33 per month billed yearly; Pro is $79 monthly or about $66 per month billed yearly. Annual billing includes two months free. | Active confirmed subscribers |
This matrix is a decision snapshot, not a quote. Regional pricing, taxes, discounts, grandfathering, and account-specific terms can differ; official provider sources are linked in the Evidence Ledger below.
Current watch entries
Scheduled items show a documented future effective date. Current items are active rules worth checking before choosing or restructuring a platform.
MailerLite's current free plan uses lower subscriber and feature limits
- Observed
- Effective
- Category
- Free plan limits
MailerLite's current free plan allows up to 250 active subscribers, 2,500 monthly emails, 2 seats, 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. Its public FAQ describes these feature-use limits as current across Free-plan accounts; an account over a feature-use limit enters a restricted state until it reduces active usage or upgrades.
Why it matters: Treat the feature-use limits as current for Free accounts. An account over a feature-use limit should reduce active items or upgrade to leave the restricted state.
MailerLite now sells Comfort and Power with expanded feature access
- Observed
- Effective
- Category
- Paid plan structure
MailerLite renamed Growing Business to Comfort and Advanced to Power. New subscriptions and manual plan changes use the new plans now; existing paid accounts transition at renewal starting August 13. Comfort adds many features that were previously limited to the highest tier, while Power provides unlimited monthly sending and feature use subject to fair use.
Why it matters: Compare the current Comfort and Power feature limits, subscriber tier, and billing interval instead of mapping the old plan names directly to the new economics.
Kit's free Newsletter Plan requires Creator Network recommendations
- Observed
- Effective
- Already active
- Category
- Free plan policy
Kit includes a managed Recommendation slot on the Newsletter Plan. Current Smart Recommendations documentation says one slot is locked and cannot be changed on that plan.
Why it matters: The free plan can support a large list, but the signup experience includes third-party creator recommendations. Treat that as a product and trust decision, not only a price advantage.
GetResponse contact structure can affect the billed tier
- Observed
- Effective
- Already active
- Category
- Contact billing
GetResponse documents pricing based on contact count and explains that the same email address in separate lists can occupy multiple contact positions.
Why it matters: List consolidation and duplicate-contact cleanup can matter financially even when the number of unique people has not changed.
What this watch does not do
It does not predict unpublished pricing, copy provider announcements without interpretation, or treat every wording change as a material product change. Entries are added only when an official source affects cost, limits, account structure, or a buying decision.
Always verify the live provider page before purchasing or changing a production account. Effective dates, migration rules, regional pricing, taxes, and grandfathering can differ.
Official sources
checked August 22, 2026
Facts on this page were checked against the provider documentation below. Open any source to verify the underlying claim directly.
- MailerLite Pricing
- MailerLite Plan and billing
- MailerLite MailerLite free plan update FAQ
- MailerLite MailerLite paid plans update FAQ
- Brevo pricing
- Brevo Pricing plans
- Brevo Free plan limits
- Brevo Contact quotas
- GetResponse Pricing
- GetResponse Free account
- GetResponse GetResponse pricing calculation
- Kit pricing
- Kit Kit Newsletter Plan
- Kit Kit Smart Recommendations
- Kit Paid plan comparison
- Kit Billing