Email marketing pricing and limits tracker
A source-led current-state snapshot plus a dated record of material pricing, free-plan, billing, and policy changes across MailerLite, Brevo, GetResponse, and Kit.
Use the tracker as a reference
The current snapshot is available as JSON and CSV, while the change feed stays available as RSS and JSON. All exports are generated from the same canonical provider data used by the comparison pages.
Current platform snapshot
Use these rows to compare the limits and billing mechanics that most often change the real cost. Each provider row has a stable anchor for citation and sharing.
| Platform | Free audience | Free sending | Automation | Paid entry | Billing basis |
|---|---|---|---|---|---|
| MailerLite | 250 active subscribers | 2,500 emails per 30 days | Up to 3 visual automations on the current free plan | Comfort starts at $12 per month and Power starts at $25 per month on the public pricing page; actual pricing scales by subscriber tier and billing interval. Comfort includes substantially more premium features than the former Growing Business plan, while Power adds unlimited monthly sending and feature use subject to fair use. | Active-subscriber tier, with plan-specific sending limits |
| Brevo | Up to 100,000 stored contacts | 300 email sends per day; unused sends do not roll over | Up to 2,000 unique contacts can enter active automations | Starter begins at $9 per month for 5,000 monthly emails and up to 500 stored contacts, with no daily sending limit. | Monthly email volume plus contact-storage tier |
| GetResponse | Up to 500 contacts | Up to 2,500 newsletters per month | Premium automation access is included during the first 14 days, then free-plan restrictions apply | Starter is $19 per month or $15.58 per month when billed annually for the entry tier shown on the current pricing page. | Billing uses the higher of the peak active-subscriber count and the total contacts added during the billing month; contacts can affect the tier even if later removed, and the same email address in separate lists can count more than once |
| Kit | Up to 10,000 active, unique subscribers | Unlimited email sends | Visual automations and automated email sequences require a paid plan | For up to 1,000 subscribers, Creator is $39 monthly or $33 per month billed yearly; Pro is $79 monthly or about $66 per month billed yearly at the standard rate. As checked October 8, 2026, Kit is also advertising a limited-time Pro first-year annual offer at about $50/month ($593 billed for the first year), renewing at the standard rate. Check eligibility and the current checkout before purchase. | Active confirmed subscribers |
This matrix is a decision snapshot, not a quote. Regional pricing, taxes, discounts, grandfathering, and account-specific terms can differ; official provider sources are linked in the Evidence Ledger below.
Current watch entries
Scheduled items show a documented future effective date. Current items are active rules worth checking before choosing or restructuring a platform.
MailerLite's current free plan uses lower subscriber and feature limits
- Observed
- Effective
- Category
- Free plan limits
MailerLite's current free plan allows up to 250 active subscribers, 2,500 monthly emails, 2 seats, 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. Its public FAQ describes these feature-use limits as current across Free-plan accounts; an account over a feature-use limit enters a restricted state until it reduces active usage or upgrades.
Why it matters: Treat the feature-use limits as current for Free accounts. An account over a feature-use limit should reduce active items or upgrade to leave the restricted state.
MailerLite now sells Comfort and Power with expanded feature access
- Observed
- Effective
- Category
- Paid plan structure
MailerLite renamed Growing Business to Comfort and Advanced to Power. New subscriptions and manual plan changes use the current plans now; existing paid accounts move to Comfort or Power at their next renewal, or when they manually upgrade or downgrade. Comfort adds many features that were previously limited to the highest tier, while Power provides unlimited monthly sending and feature use subject to fair use.
Why it matters: Compare the current Comfort and Power feature limits, subscriber tier, and billing interval instead of mapping the old plan names directly to the new economics.
Kit's current Free plan keeps Recommendations optional
- Observed
- Effective
- Already active
- Category
- Free plan policy
Kit's current Free-plan help confirms that all five Recommendation slots are editable and Recommendations can be turned off without changing plans. A separate older Newsletter Plan help article still lists one free automation and email sequence, contradicting the newer Free-plan help and live pricing; use the current paid-feature boundary for automation decisions.
Why it matters: Treat Recommendations as optional. For automation and sequences, rely on the current Free-plan help and live pricing, not the conflicting older Newsletter Plan article.
Kit is advertising a limited-time Pro first-year discount
- Observed
- Effective
- Already active
- Category
- Paid plan promotion
At the 1,000-subscriber entry tier, Kit's pricing page currently displays the normal Pro annual equivalent of about $66/month alongside a limited-time first-year offer shown at about $50/month ($593 billed for the first year). Kit says the discount applies only to the first year and the plan renews at its standard rate.
Why it matters: Compare the discounted first-year total with the undiscounted renewal and your expected subscriber growth. The promotional price and eligibility may change; verify the live checkout before purchasing.
Kit's current Free plan requires paid Creator for sequences and visual automations
- Observed
- Effective
- Already active
- Category
- Free plan feature change
The current Kit Free plan and pricing pages no longer include the former Newsletter allowance of one basic visual automation and one sequence. Automated email sequences and visual automations are listed under paid Creator and Pro; the free allowance remains up to 10,000 subscribers and unlimited broadcasts. Official effective date is not established.
Why it matters: A creator requiring even one automated welcome series must compare Creator pricing rather than assume the free plan is sufficient. Older ScribaEcho and publisher references to one free sequence are superseded.
GetResponse billing uses both peak active subscribers and contacts added
- Observed
- Effective
- Already active
- Category
- Contact billing
GetResponse says billing is determined by the peak number of active subscribers during the billing month and the total number of contacts added during that month. Contacts can affect the tier even if they are later removed, and the same email address in separate lists counts as multiple contacts.
Why it matters: Cost control depends on both list structure and contact-import behavior: clean duplicates before import, avoid unnecessary list duplication, and do not assume deleting contacts later in the month will undo their billing impact.
What this watch does not do
It does not predict unpublished pricing, copy provider announcements without interpretation, or treat every wording change as a material product change. Entries are added only when an official source affects cost, limits, account structure, or a buying decision.
Always verify the live provider page before purchasing or changing a production account. Effective dates, migration rules, regional pricing, taxes, and grandfathering can differ.
Official sources
checked October 8, 2026
Facts on this page were checked against the provider documentation below. Open any source to verify the underlying claim directly.
- MailerLite Pricing
- MailerLite Plan and billing
- MailerLite MailerLite free plan update FAQ
- MailerLite MailerLite paid plans update FAQ
- Brevo pricing
- Brevo Pricing plans
- Brevo Free plan limits
- Brevo Contact quotas
- GetResponse Pricing
- GetResponse Free account
- GetResponse GetResponse pricing calculation
- GetResponse List-size overage
- Kit Kit pricing
- Kit Kit Free plan help
- Kit Kit Smart Recommendations
- Kit Creator vs Pro plans
- Kit Billing