Kit review: free plan, pricing, and tradeoffs

Best fit

Creators and newsletters prioritizing a high free subscriber allowance and built-in monetization tools.

Free-plan details

Contacts

Up to 10,000 active, unique subscribers

Sending

Unlimited email sends

Users

Creator-oriented account model

Automation

Visual automations and automated email sequences require a paid plan

Important limit

Free includes broadcasts, forms, landing pages, and optional Recommendations; automated sequences and visual automations require Creator or Pro

See the Kit free-plan limits guide for the subscriber allowance, paid automation requirement, optional recommendation controls, and upgrade triggers.

Paid plans

For up to 1,000 subscribers, Creator is $39 monthly or $33 per month billed yearly; Pro is $79 monthly or about $66 per month billed yearly at the standard rate. As checked October 8, 2026, Kit is also advertising a limited-time Pro first-year annual offer at about $50/month ($593 billed for the first year), renewing at the standard rate. Check eligibility and the current checkout before purchase.

Read the full Kit pricing guide or use the Kit subscriber cost calculator.

Watch for

• Recommendations are optional on the free plan; all five slots are editable and the feature can be turned off.
• All email sequences and visual automations require a paid Creator or Pro plan.